Floy

Floy® is a start-up based in Munich and the leading Radiology AI company in Germany. They specialise in opportunistic screening AI for conditions that are hard or impossible for human radiologists to detect during clinical routine.

We first helped them with their initial branding and technical structure in the summer of 2021. In early 2024, they set out to upgrade their look and were in need of a rebranding, as well as a Fractional CTO, a mandate Paul currently holds. By connecting timeless design elements with modern MRI technology, we have created an identity that is distinctive in the market, memorable, and can grow with the company. Additionally, we migrated the company to a squad-based organisational structure, rebuilt all product teams, and led the re-do of all existing products and development of numerous new AI models, as well as support systems.

Floy extended their seed round to € 9m in February 2025. They are partnered with over 200 radiology offices, scanning hundreds of patients daily.