Cula

The carbon certificate market aims to integrate measurable climate action into our capitalistically driven society. This would be a nice idea if it weren’t largely a greenwashing vehicle without tangible CO2 equivalent (CO2e) reduction.

Founded in 2023, Cula is a startup aiming to create transparent, data-driven CO2e certificates by tracking carbon removal processes end-to-end. Starting out in the biochar domain, they established one of the most mature measurement, reporting, and verification (MRV) systems in the space.

We invested in the pre-seed stage and helped develop their brand identity. The founders developed the name, but that was all that existed. We did a rebranding of their design in 2023 to better position Cula in the market and especially differentiate them from their competitors. For the website, we knew we needed something memorable. We partnered with Refokus and created a website featuring a 3D world to explain biochar carbon removal.

Cula closed their seed round in August 2024. Their website won “Site of the day” on Awwwards and was featured by Webflow.