Blue

After having built a network of over 10,000 German pharmacies, the Immunkarte® team, of which we were a part, founded the Blue Health Group.

The focus was to support local pharmacies who felt increasingly threatened by large online competitors. So we began to assist them with their marketing efforts, including couponing campaigns, marketing materials, and educational videos.

We established a new identity based on the Immunkarte® brand, which was by now well-known in the pharmacy market in Germany.

We left the company in late 2022.